Qualitative research · In progress
Challenges and opportunities for SMEs in the European essential oils market
How do SME founders perceive and respond to the regulatory, cost and market pressures affecting their competitiveness?
Better decisions start with better insight.
Inzichtwerk helps organisations understand people, data and experiences — and turn that understanding into better strategies, products and services.
- BUSINESS
- PEOPLE
- ACCESS
FIELD NOTE
The problem
Most organisations are not short of information. They have analytics, survey results, support tickets, interviews and dashboards. What's missing is the connection between them — and a clear answer to what to do next.
Inzichtwerk connects the business question to the human behaviour behind it, tests it against evidence, and turns the result into decisions you can act on.
CAPABILITIES
Three capabilities
Business & management consultancy
Strategy, market and business research, and decision support for organisations that need a clearer view of where they stand.
UX, behavioural & experience design
Research into how people actually behave, and experiences designed around what that research shows.
Accessibility & inclusive design
Digital products and services that work for more people, assessed against real standards and real use.
OVERLAP
Where the capabilities overlap
Three capabilities, genuinely overlapping — most of the work sits in more than one at a time.
Hover or focus a region
Select a region to see what lives there.
- Business
- Strategy, market and business research, and decision support for organisations that need a clearer view of where they stand.
- People
- Research into how people actually behave, and experiences designed around what that research shows.
- Access
- Digital products and services that work for more people, assessed against real standards and real use.
- Business + People
- Where problems like "why customers leave" live — a business question, tested against real behavioural evidence.
- People + Access
- A better experience should work for more people, not just the average user.
- Business + Access
- Accessibility framed as a business decision, not only a compliance checklist.
- All three
- Held together, the three correct for each other.
Every region, in full
METHOD
Approach
01
Understand
We start with the question behind the question. What decision are you actually trying to make?
- Produces
- A defined decision question
- What you do
- One working session — no preparation required
02
Analyse
Research, data and behaviour, examined together rather than in separate reports.
- Produces
- Findings that combine research, data and behaviour
- What you do
- Access to existing data and a few candidate participants
03
Design
Findings become concrete: a strategy, a service change, an interface, a roadmap.
- Produces
- A strategy, service change, interface or roadmap
- What you do
- Review and sign-off at agreed checkpoints
04
Improve
We stay close enough to see whether it worked, and adjust when it doesn't.
- Produces
- A short check-in on what changed
- What you do
- Time for one follow-up conversation
We start with the question behind the question. What decision are you actually trying to make?
- Produces
- A defined decision question
- What you do
- One working session — no preparation required
Research, data and behaviour, examined together rather than in separate reports.
- Produces
- Findings that combine research, data and behaviour
- What you do
- Access to existing data and a few candidate participants
Findings become concrete: a strategy, a service change, an interface, a roadmap.
- Produces
- A strategy, service change, interface or roadmap
- What you do
- Review and sign-off at agreed checkpoints
We stay close enough to see whether it worked, and adjust when it doesn't.
- Produces
- A short check-in on what changed
- What you do
- Time for one follow-up conversation
PROBLEMS WE SOLVE
Problems we solve
“We don't know why customers are leaving.”
Answers to: Business & management consultancy + UX, behavioural & experience design
Retention is rarely a pricing problem. It's usually a moment in the experience where the value stopped being obvious.
First conversation covers
- — Business and strategy research into where retention breaks down
- — User and behavioural research with customers who left or are at risk
- — A decision-support briefing ranking the likely causes
“Our users struggle with our product, and we're not sure where.”
Answers to: UX, behavioural & experience design
Support tickets tell you where people complained. Research tells you where they gave up quietly.
First conversation covers
- — User and behavioural research into how people actually use the product
- — Journey maps grounded in observed behaviour, not assumptions
- — Usability testing and a findings report on where people get stuck
“We have plenty of data and no clear conclusion.”
Answers to: Business & management consultancy
More dashboards won't produce a decision. A sharper question will.
First conversation covers
- — Business and strategy research to sharpen the actual question
- — A review of the existing dashboards and where they disagree
- — A decision-support briefing for leadership, not another report
“Our digital service isn't accessible enough.”
Answers to: Accessibility & inclusive design
Standards are the floor. The question is whether people can finish what they came to do.
First conversation covers
- — An accessibility audit with prioritised findings
- — A WCAG conformance assessment across the core flows
- — Assistive-technology testing with real users
“We're considering a new market and need a realistic view of it.”
Answers to: Business & management consultancy
Market reports describe the market. Interviews tell you whether it will buy.
First conversation covers
- — Market and competitive analysis for the market under consideration
- — Business and strategy research into whether it would actually buy
- — A go / no-go assessment for leadership
“The experience works for most people, but not for everyone.”
Answers to: Accessibility & inclusive design + UX, behavioural & experience design
The average user doesn't exist. The edges are where the design gets tested.
First conversation covers
- — An accessibility audit with prioritised findings
- — User and behavioural research with the people the current design already excludes
- — Inclusive design recommendations for what's already in progress
Which of these sounds like where you are?
Choose the sentence closest to your situation. We'll show you which capability answers it, one honest read on the problem, and what the first conversation would cover.
SELECTED WORK
Selected work
WHY INZICHTWERK
Why Inzichtwerk
- Human-centred
- We look at the people behind the numbers, because that's where the explanation usually is.
- Evidence-based
- Every recommendation traces back to research or data you can inspect.
- Practical
- Insight only counts when someone can act on it. We stop at decisions, not at slides.
- Inclusive
- A better experience should work for more people, not just the average user.
Have a problem worth understanding?
Tell us what you're trying to improve, understand or solve. We'll start with a conversation.